The Retail Banking Division aims to send personalized marketing notifications to each customer, tailored to their needs and transaction history. These notifications are sent instantly when customers make a transaction or spend via card. This approach can be combined with card-accepting merchants/stores to increase transaction volume through the bank.
risky transaction
Among IT, Risk, Business, and Data Scientist teams
8 weeks to create a prototype, 6 months to complete from start to finish
Increase autonomy for risk experts to maintain and strengthen models
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