The Retail Banking Division aims to send personalized marketing notifications to each customer, tailored to their needs and transaction history. These notifications are sent instantly when customers make a transaction or spend via card. This approach can be combined with card-accepting merchants/stores to increase transaction volume through the bank.
Minimize Latency: Minimize latency in delivering promotions to customers
Enhance Customer Satisfaction: Offers tailored to needs and delivered at the right time
Increase cross-selling/up-selling potential: Understand customer consumption behavior
Personalize Marketing: Understand customer consumption behavior
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